Your brand is important.
Think of it as the representation of your business.
John Williams, of Entrepreneur.com says…
“Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.”
Sounds pretty good, right?
John Rampton, a branding expert, says
“It’s a combination of skills, talents, values, interests, and beliefs. In short, your personal brand should be the descriptive words that you’re known by in order to make you stand out and be more memorable.”
In essence, it’s everything about your business, the look, the feel, the sound, the smell, what you deliver, your promise and how you do it.
It’s every interaction that someone has with your business and here’s the clincher…both online and offline.