Practical and beneficial tips to help your business be more successful
Acquiring new customers can be challenging, no doubt about it, and having a small advertising budget can also impact how many new potential customers you can reach.
So, when you’re implementing marketing tactics to help grow your business, ensure you’re using ones that are effective and that can help generate the results for want.
Apart from raising brand awareness, marketing can build potential leads to nurture and bring in direct sales, so it’s worth doing, and doing well.
But how do you go about it; how do you perform marketing strategies that works and also reaches your ideal customers?
Here are seven simple, powerful and proven tips that you can implement and start using today.
1. Google My Business
Would you like your business to stand out from your competitors? Would you like customers to be able to find you easily on Google?
Then, Google My Business should be a tool you’re using.
It's a free service by Google that lets you be more visible on search results for Google. You can add a map, images, and reviews for people to discover your products or services with ease.
Ensuring you use key words and search terms that customers are using to search you, in your headlines, will help you stand out.
Google My Business is often underutilised but when done right, it can help you be #1 on Google and help more customers find you, faster.
2. Harness the Power of Facebook
Social media is powerful, and Facebook is king, over 2.79 billion users in 2020 as reported by SproutSocial.
As a small business owner, you have a powerful tool to reach your target market with this app. One of the ways you can harness this is by creating a page for your business where people can like, find and discover your products and services.
3. Google Ads
For those small businesses that want fast, consistent traffic, Google paid ads can be a great tool.
Hosted on Google’s specialised service, Google Ads, these ads can be highly effective in reaching your ideal customers and in helping you generate specific and targeted traffic to your website.
Keep an eye out for free dollars to use with Google Ad’s once you set up Google My Business. You’ll be walked through the process of how to set up the ad and a budget and it’s a great way to test the waters.
4. YouTube Ads
Like Google ads, these are a specific type of ad that you can easily make use of, to tell the world about your products or services using a video.
While they might incur a small cost, the returns are generally worth it if you target your ads well and use some creativity and well written copy to keep the attention of the viewers (who should be your ideal customers).
5. Use Organic Traffic
Organic traffic is the traffic that comes directly to your website from the Google search console; and it's free.
Organic rankings increase if you make use of what is called Search Engine Optimization (SEO) on your website. This involves on-page optimization, off-page optimization and technical search engine optimization.
These three things combined will generate consistent traffic that will bring in sales and leads for your small business.
You can always learn how to do it yourself or you can enlist the assistance of a professional to do your SEO for you.
6. Make Use of Affiliates
Affiliates are third party associations who promote your product and get a commission when they make a sale on your behalf.
If you have a product and you’re lacking the means and time to market it on your own, then it might be the perfect time to consider someone else doing it for you.
Register your product or service with an affiliate network. The most common ones include CommissionJunction, Maxbounty and GlobalWideMedia.
Remember to offer your affiliates a decent percentage as commissions and to also provide them tools and resources to make their promotional work easier, which might include banners, well-crafted copy and even email sequences.
7. Email Marketing is Powerful
That brings us on to the next point, Email Direct Marketing (EDM).
This entails collecting emails from your prospects or customers, mostly from your website, and marketing to those people. These emails are mostly automated. When using email marketing, always remember to send out emails that add value to your prospects so that you can build trust with them to make the sales process easier.
Stay tuned for the next newsletter and we’ll unpack another seven marketing tips to help your small business grow and be more profitable.
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