Platypus Lunch'n'Learn - February 2020

Join the Platypus Lunch'n'Learn for February and hear from Dorothy K on Developing your Brand Voice: Essentials for writing copy that your ideal client will love.

Bring along your lunch and learn as you eat. Platypus will provide drinks.

12.30-1.30pm

"When writing copy for your business you need content that speaks directly to the heart of your reader, with words that sing the soul-song of your prospective client and makes them feel like they’re finally in the right place, reading the right message. This is called the Brand Voice.

During this lunchtime session, you will discover your Brand Voice - the voice that you will use to write copy for your current and prospective dream clients. This copy could be for your website, your emails, or your socials. Wherever you use it, you will learn how to make it consistent across all channels and in line with your business values and the brand image you want to project.

You will walk away with your very own Brand Word Bank, Brand Benefit Statements for each of your client groups and your Brand Promise."